This is the calendar for the Audi FIS Alpine Ski World Cup 2020-2021. Sölden (AUT) October 17th Giant Slalom / Ladies October 18th Giant...

“Here I have finally found a place of quiet, a place of peace, the like of which I could have only wished for”, wrote Johann Wolfgang von...

4545 is the official destination magazine of Saas-Fee/Saastal. Last year, the Saas Valley Tourist Office and each of the four Saastal...

In my marketing classes at university, my students really like it when I use videos from TV-shows (from South Park to Yes Minister) as...

The 2020 outbreak of COVID-19 has produced the longest shutdown of tourism on record (and we don't know how long it will last). The...

"A crisis can bring out the best - and worst - in a person, a country, or an organization", Terry O'Reilly COVID-19 is the most...

Suddenly, it was all over: On March 13th the ski season in Saas-Fee ended. Five weeks too early. Hundreds of seasonal workers lost their...

A friend suggested that I should write an article about my thoughts and personal experience of how I am living this moment of...

“Everyone’s got a plan until they get hit”, Joe Louis. Tourism is a key sector for people living in mountain regions and destinations....

Aleksander Amodt Kilde is the winner of the 2019-2020 Overall World Cup and can celebrate his very first big globe, after winning the...

Federica Brignone can be proud to be the first Italian woman to conquer the Overall Globe. Brignone joined the Italian-Overall club...

Matthias Mayer claims today in Kvitjell his fourth victory of the season, the second in Downhill. "It's always good to win the last race...

Alexis Pinturault skis an unbelievable first run today, setting almost one second between him and the chasing pack. In the second run,...

Alexis Pinturault wins the 10th Combined race of his career, becoming the first skier to win the Combined World Cup six times. It's the...

Second consecutive victory for Lara Gut in Crans-Montana. It was her 26th career World Cup victory. All eyes were today on Gut-Behrami...

Today, under warm temperatures and difficult conditions, Federica Brignone repeated her performance from last season with an impressive...

Filip Zubcic writes history in Niigata Yuzawa Naeba (JPN), claiming his first-ever World Cup victory thanks to a phenomenal second run....

Two years and a month later, Lara Gut returns to the top of the podium with a resounding victory in the Downhill of Crans Montana. To...

Petra Vlhova won her third slalom in a row with a nearly perfect second run posting the fastest that permit her to climb the rank from...

Today's Women Giant Slalom has been very demanding with icy and bumpy conditions that have made the race exciting and very tight. With...